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Réaliser son plan de communication en 48 heures

Cet ouvrage propose une approche « étape par étape » essentiellement pratique et interactive. Il s'avérera vite le guide d'accompagnement indispensable à toute élaboration de stratégie de communication : - Comprendre les 7 règles de bases de la communication. - Se lancer en toute connaissance de cause. - Faire les bons choix. - Passer à l'action. - Piloter son plan de com.

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